STARTUP GUIDE - AN ONLINE OVERVIEW
I. Service or Product Strategy – Getting your idea
formulated and business worthy.
product and or service strategy of a business is how the
business will develop, produce, and deliver its products and or
its services to the targeted customer base. Careful thought and
consideration must be given to the following:
what product or service will be offered
how that product or service is different or better than
others in the market
how the business will fulfill the demand for the products
what technology or equipment will be needed to develop,
produce and deliver the products or services
supplies of resources how will you maintain your business
A. Introduction: What is Marketing?
Everything you do, say, write, mail out or put online that deals
with potential or current clients is marketing. Why? Because
it’s all about what you project: your image, the company’s
image and the image of your product or service.
500 companies call it branding, which is the development
of a company or product image. Through branding, all
messages become consistent and targeted for the company’s
market segments. You can see great examples of branding by
watching TV commercials; for example, think about the Mercedes
Car Company or Wal-Mart. From their ads to their website, you
know the brand. Another way to think of branding is product
- volumes of material on marketing
a discussion on branding, review this site:
Introduction - The Sales Plan
- A sales plan identifies the strategies that will be employed
to get your product or services in front of the actual customers
or decision makers.
following sites may assist you:
Chamber of Commerce (Sales & Marketing Plan)
Section IV. Business, Professional and Occupational License
a business on Native Reservations vary with the location and
business codes established. It is suggested to investigate any procedures
you may need to comply with under Native Governmental
authorities for your region. Each reservation has it's own
circumstances with business startups. In San Carlos we may start
a business several different ways all positive and adding to the
vital economic communities of the Apache Nations.
and development groups wishing to do business with the San
Carlos government are advised to contact the new San Carlos Planning
Department director at 928-475-2331 or email
for further contact information. You may also follow this link to the San
Carlos Apache Administration page or call 928-475-2361.
engaged in a home-based business or who are self-employed can
obtain a license to do business on the reservation from the state
of Arizona Department of Revenue. A tribal license may also be
obtained from the finance department and is suggested,
reinforcing San Carlos Apache National sovereignty.
Arizona business license or Transaction and Privilege and Use Tax
License TPT fee is 12.00 dollars payable to the Arizona Department
of Revenue or ADOR. New businesses can file the applications
through mail or at one of the state offices listed below. Downloadable
Download a Discussion on Arizona Limited Liability Companies
more information on business licenses, contact:
To register for
an Arizona State Business License go to Arizona Department of Revenue
or the website listed below
Office hours for all locations are from 8:00
AM to 5:00 PM Arizona Time
Phoenix, Main Office
1600 W. Monroe, Phoenix, AZ85007-2650.
parking is available to the east of the building.
Satellite offices are located at:
Phoenix Metro Area
Washington, Chandler, AZ85225
Toll-free from 520 or 928 area code
State of New Mexico Taxation & Revenue
Introduction - Operations
refers to the daily functioning of your business. The important
factors to consider are your staff, your business location and
controlling the costs of your business.
the links below for more information:
Center for American Indian Economic Development
Section VI. Finances, Business Structures and Taxes
Introduction - Preparing a Financial Statement
Public Accountants and tax preparations are important
track of your finances and proper payment of tax liabilities is
essential to the successful operation of any business. A good
software program may help you get up and running and there are
several on the market that are user friendly and can set you on
the right path:
Software for Business, as well as Quicken and QuickBooks
Accounting Software for middle to larger businesses
Owner's Toolkit - Managing Your Business Finances, Basic
Bookkeeping, Managing your cash flow and analyzing your current
Owners Resources - http://www.allbusiness.com
Owner's Toolkit - Business tools and forms
Owners Toolkit (Emphasize Proper Record keeping) - Legal
Section VII. Other Resources
CAIED: Center for American Indian Economic Development
Resource center for Arizona's twenty-two tribal nations and communities.
Services include technical assistance, business consulting and training,
and educational workshops. CAIED provides a website with a database
library offering current information on Arizona tribes, Indian economic
development, and general development issues.
Minority Business Guide.
The Minority Business Guide is a B2B resource designed to
increase the branding and visibility of minority business
owners. The Guide is marketed directly to procurement officers
in federal, state and local government, corporations, commercial
contract development companies and other procurement resources.
Online Business Center